Top 10 Toy Brands Generations of Kids Love

Toys and play, in general, will always be a part of a child’s growth. Through play, children develop creative and cognitive skills. Kids discover the world through play. Some toys, like Lego, challenge them to think critically and solve problems, while other toys simply bring hours of fun and enjoyment! 

In this list from Goodfind Toys, Inc., you’ll find 10 of the most popular brands of toys that have made the lives of children from different generations fun and truly memorable:

#1. Lego

This Danish-owned company has been making kids happy since 1932. To date, Lego is still among the most recognized toy brands around the world. Their headquarters remain in Denmark, but they also have huge offices in various countries like Japan, the US, and the UK. 

Lego’s famous interlocking bricks enhance a child’s building skills and encourage them to be imaginative with their Lego creations. Lego blocks have been so successful that they inspired a lot of other brands to create similar building toys. 

#2: Bandai Namco 

Bandai Namco Entertainment, formerly Bandai Namco Games, has expanded to other types of entertainment. They are known for games like Pac-man, Tekken, Dark Pictures, Soulcalibur, and more. Their headquarters is in France, but they distribute their video games and other products to every continent. 

#3: Barbie (Mattel)

Everyone knows Barbie. This extremely popular doll has been around since 1959, and many parents today have fond recollections of playing with Barbie during their childhoods. Barbie was created to inspire children to aspire for something big and be whoever they want to be. The inspiration from Barbie’s original look was a German doll called Bild Lilli. 

Barbie has gone through several transformations; she has a whole new posse of friends, a boyfriend, and sisters. Now, Barbie is all about inclusivity, too, and you can find plus-sized Barbies and Barbies representing many different skin tones. You can also find Barbie in every occupation imaginable.

#4: Hasbro

Hasbro is yet another award-winning brand that is recognized globally. This multinational play and entertainment business is now home to over 1500 brands making it hard to imagine its humble roots. In 1942, Hasbro became a toy company as they produced modeling clay and nurse and doctor kits. Before that, Hasbro was a textile business. Today, Hasbro owns the trademark and products of various toy companies. 

#5: Fisher-Price

Fisher-Price is known for its unique, educational toys mainly geared towards younger kids. You’ll find collections intended for babies between 0-6 months, 6-9 months, 9-12 months, and 12 months and above. 

What most parents love about Fisher-Price is that they encourage their little ones to think and be imaginative too. Most kids today had Fisher-Price toys for their first prized possessions. 

#6. Nerf

No other company has mastered toy weaponry like Nerf has. Aimed at older kids, Nerf has perfected their line of toys, offering everything from simple dart guns to more complicated multi-dart contraptions. The brand has grown in popularity in the ‘90s with its slogan “It’s Nerf or Nothin’.” Now, Nerf toys expanded to include several lines of products like the Nerf-N-Strike, Nerf Rival, Nerf Accustrike, and more. Nerf is now owned by toy company giant Hasbro.

#7. Hot Wheels

When it’s toy cars kids want, it’s going to be from Hot Wheels. Currently, the world leader in die-cast car models, Hot Wheels has secured licenses from automobile companies so they can make scale models of their most popular cars. Hot Wheels are among the few toys that are also popular with adults as collectible items. 

#8. My Little Pony

Since 1982, my Little Pony characters have also been many children's best friends. These magical ponies have been redesigned to meet today’s market demands. Interestingly, the toy line was discontinued in 1999, but people have witnessed its revival a few years later, and it has been on the top list of favorite toys of kids since. Many adults also enjoy collecting this popular toy!

#9. Play-Doh

You can’t make a list of popular toys without Play-Doh - the most popular brand for clay. Play-Doh is a favorite of kids who love arts and crafts as they can sculpt anything with clay. Now, there are several Play-Doh sets that are for little bakers, cooks, doctors, and others, that include tools that help kids create different items with their clay. 

#10. Playskool

Most kids who graduate from Fisher-Price move on to Playskool toys. Parents and kids alike love Playskool toys because they’re educational. Toy lines like Pipeworks and Busy Basic Lines encourage creativity, while their Marvel action figures and Star Wars characters ensure that there’s something for fans of these franchises. 


These are just ten of some of the most popular toy brands that kids all around the world love. If you are looking for something to give your beloved child, younger sibling, niece, or nephew, you can’t go wrong with any of these toy brands. You can find them at most toy and collectibles stores, too. 

Goodfind Toys Inc, your favorite online toy store, offers toys from these popular brands and more. Check out our collections today and find something fun for that special kid in your life!